marți, 25 octombrie 2011

Social Marketing

A company that focuses on Digital Marketing in Hong Kong - RBM, has been successfully running social media campaigns for more than 3 years at the service of some of the biggest brands in the world. Their programs start by defining how they can create value for an organization, which they codify into clearly measurable goals.

Their social media programs are successful because they know how to connect consumers’ passion points with brands, using great campaign ideas and state-of-the-art social technology. They will study a brand, research and unearth the audience archetypes in detail, and then devise a program to connect the two together. The results are stellar, award-wining campaigns that generate enormous value.Marketing Agency in Hong Kong

At RBM they do things a bit differently: they seek to enable a business through social media, rather than simply run creative ideas or campaigns. They create a road map for their clients to deploy a social infrastructure across their organization, taking into consideration team restheirces/assets, governance, existing marketing infrastructure, and the unique technology needs.